K. S. Ravindra, who directed Power and Sardaar Gabbar Singh, wields the megaphone again for this typical run-of-the-mill mass masala fare. He joins hands with Jr NTR this time. What is more special about Jai Lava Kusa is that Jr NTR plays a triple role for the very first time.

Jai, Lava and Kusa, all three roles may look identically similar, but they differ a lot character wise. Jai alias Raavan Maharaj is an arrogant and terrifying don, Lava is a soft natured and emotional banker while Kusa is more balanced of the three and a clever con man.

The first half attracts attention only when Junior NTR fights or dances. Only when you lose patience, the story starts getting tighter and racier but this does not happen until the pre-interval block when Jai's character gets introduced to spice up the script. Though Jai takes a comparatively less screen time, he stands out. His character sketch is the biggest plus of the film.

Though the screenplay lacks the punch and the force, Jai Lava Kusa will always be remembered for giving the maximum scope for Tarak to showcase his talent. Be it mass, sentiment or comedy, he looked at his supreme best. Not many could pull off such diverse performances in one film like the way Tarak had done here.