‘MERSAL’ STRATEGIC PLANNING BY VIJAY’S MERSAL TEAM

In today’s trade scenario, it is hard to make a big film and even harder to save it from being leaked. Online leaks have been a huge threat, especially for biggies. Be it the title of the movie, first look posters, teaser or any other promotional videos; it is a nightmare for the producers to save them from being leaked.

In that way, we need to applaud, team Mersal for safeguarding the title till the very end and also the poster. Though many titles were speculated all over the internet, Mersal is probably the least guessed ones of the lot.

It is the same case with the first look poster. For once it was exciting to wait until the very end of the deadline fixed by the producers. Bairavaa and some of the other notable big films have all been a victim of leaks. And what these leaks do is that they reduce the excitement level of the promotional activity planned by the makers by a considerable extent.

Congrats Thenandal Studios Limited for a leak-free promotional strategy!