The 1st single track, ‘Surviva’ from Ajith’s Vivegam composed by Anirudh was released at 6 PM today. It was first revealed through a popular digital distribution platform and with just moments from its release, the song started to trend.

With 1 hour of its release, they have clocked 1,00,000 streams. This apparently is a new record. The digital distributor says via Twitter, “Records broken with @anirudhofficial's #Surviva!  We've just hit 100,000 streams. Lets aim to hit 500,000 now”

*Tweet is not spell-checked

The first look of Mersal is trending virally in all social platforms. It carries an impeccable buzz, thanks to Vijay’s mass power and a power-packed team. You might have seen the poster ‘n’ number of times already, but there is a chance that you could have missed this change in Vijay’s title.

Yes, Vijay’s moniker has been modified finally. He is no more Ilayathalapathy, from now on, he will be called Thalapathy. An apt and timely change by the team.

The shooting for Gautham Menon and Vikram's Dhruva Natchathiram was going through a brief hiatus and Vikram was also involved in the completion of his other upcoming release, Sketch. Now, there is a fresh update from Gautham Menon's camp about the filming of Dhruva Natchathiram.

A source close to the classy director's camp has confirmed that Vikram and team will be resuming shoot for this film in Slovenia. The team will be reaching the European country on 21st of June and there will be a brief schedule there. That is exciting news for all Gautham Menon fans as well as Vikram's fans and now they can expect the film to come out sooner!

It has been a warm welcome to year 44 for Ilayathalapathy Vijay with numerous wishes pouring in from all nooks and corners of the industry and more. His next film with Atlee was tentatively titled Vijay 61 and they revealed 2 new First look posters as well as the dashing title, 'Mersal' last evening.

The latest is that the hashtag #Mersal has been tweeted over 1,00,000 times and this is a superb feat for the team. This is a smashing start for Atlee and team.

Karthik Subbaraj has just made an announcement about his next film with Prabhu Deva. The film has been titled ‘Mercury’ and will have Prabhu Deva playing the villain. Mercury also stars Sananth Reddy, Deepak Paramesh and Remya Nambeesan in pivotal roles.

Mercury is apparently a silent thriller film with the tagline ‘Silence is the most powerful scream.’ Prabhu Deva will play the villain opposite the protagonists Sananth, Deepak, Anish, Shashank and Induja. It has music by Santhosh Narayanan.

Another announcement made was about Karthik Subbaraj’s production. As we had reported earlier it has been titled ‘Meyaadha Maan’ and will star Vaibhav in the lead role with music by both Santhosh Narayanan and Pradeep. It is based on the short film ‘Madhu’ that was part of Bench Talkies -1. A couple of huge announcements with exciting information from the Pizza director’s directorial and prodcution venture!

The Surviva song from Vivegam, which released two days ago, was an instant viral material, which satisfied majority of Thala fans and music lovers. The song had Yogi B doing the rap portions, while Anirudh crooned for a small portion.

Talking about the song, Yogi B says, "I am lucky and happy that 'Surviva' happened. Being a fan of Ajith sir and Anirudh's music,  this collaboration is a phenomenal milestone in my music career. We have introduced a genre called EDM hip-hop for this single. It will be new and fresh for Tamil music lovers. I would like to immensely thank Anirudh for bringing me on board and giving me this wonderful opportunity to work with Ajith sir, director Siva and Satya Jyothi Films.

With his music,  my style of Tamil-English lyrics and rap with Ajith's sir's swag and irreplaceable screen presence, I am sure this song is going to be massive. Excited to watch it in theatres on the first day".

Last evening, one of the most intriguing announcements came about from Kollywood's most fun director, Venkat Prabhu. Often referred to as VP, this director has given 7 films in the comedy genre and has entertained various audiences to a great extent. Now, he is back with his next directorial, Party - A Venkat Prabhu Hangover.

This film shows off a huge star cast of Jai, Shiva, Chandran, Sathyaraj, Sampath, Jayaram, Nasser, Ramya Krishnan, Nivetha Pethuraj, Regina Cassandra and Sanchita Shetty. The film is most definitely going to be about a gang of friends like VP's usual films. One of the most exciting and surprising features of this flick is that it is completely shot in Fiji Islands. It does seem like there this one is going to be an unlimited fun package!

Yet another surprise is that after 7 films, it is the first time Yuvan Shankar Raja is not scoring the music for a Venkat Prabhu movie. This time, Premji will be taking care of that department as it is his first time he is not starring in his brother's film!

Director Sinish’s film with Jai, Anjali and Janani Iyer is the upcoming horror flick Balloon. During a press meet, Sinish had talked about Balloon and the kind of film that it is. He had stated that the movie would have all the commercial elements like comedy, action, horror and a love track between Jai and Anjali. A section of the media had questioned him about Jai and Anjali’s off screen as well as their on screen love. To this, Sinish said:

“Yes there is a love track for Jai and Anjali in Balloon but even I couldn't judge whether they are lovers in real life. Balloon will have all the elements packaged well to entertain audiences. It is set in Kodaikanal and it will also see the pairing of Janani Iyer and Jai in a flashback portion that has Jai playing a Balloon seller and hence we opted for the catchy title Balloon.”

And the much-awaited announcement is finally here. Vijay 61, directed by Atlee, has been titled as, Mersal.

The film features Vijay in three different roles, and there have been sky high expectations for the movie among fans. The first look poster released are sure to excite Vijay fans and movie buffs. As we had reported earlier, one more poster is set to be released at 12 tonight. 

Mersal, has been scheduled for a 2017 Diwali release, while the songs composed by A.R.Rahman will be released in the month of August.

Director Vijay’s  Vanamagan is all set to hit the screens this Friday the 23rd June and the film has Jayam Ravi and Sayesha Saigal as the lead. For the first time Vijay is collaborating with Harris Jayaraj and Madhan Karky and it is the 50th film for the former. The team met the press today and spoke about the film and the cast.

When hero Jayam Ravi spoke, he said, “Vanamagan is the hard work of all those who believed in a good script. This film can be done only by someone like Vijay who loves cinema so passionately. It is about tribals who live together as joint families. If you are a Tamilian, please do not upload the film in net. I am very sure this film is going to take the money that it invested. If not, I am willing to do one more film for Vijay without taking remuneration”.