Popular producer SR Prabhu recently took to Facebook explaining the circumstances and dynamics of the trade, which have come to affect the film industry due to the alleged inordinate pricing by Digital Service Providers (DSPs), which has led to the film release shutdown on March 1.
Roughly translated (from Tamil), the post read:
"My opinion on the film release shutdown to those who have been patient/curious about it:
From the advent of theatres, they had facilities for projectors like how they did for chairs, restrooms and parking. Until film projectors were used, there were no complications. The theatres generated revenue from a part of ticket sales apart from advertising, parking and canteen sales.