Vikram Bhatt is a popular Bollywood screenwriter and director. He has directed several popular films like Ghulam, Raaz and Awara Paagal Deewana.

Vikram is well-known to be the pioneer in providing erotic contents in a tasteful manner to the Bollywood audience. Vikram feels the industry has changed a lot over the years and selling erotic content has become very difficult.

Here is what the Jism director had to say during a recent launch event, "It is sad, selling of sex in films is dead. There was a time when people did not have access to internet, data. So, the only sexuality you could sell to them was the one they saw on the screen. Now, the data is so cheap, everyone has a phone. So, I always say that when the audience can see a woman in all her glory, why will they spend money on seeing her in half her glory?

You will have to tell stories. And on the phone, you have everything. On the push of a button, you can go to a free porn site, you can do anything. So, when people come to your site, they come for stories. For sex, they can go to a porn site, that’s not why they would come to you (sic)."