Earlier, Vijay starrer Mersal had a unique promotional event during the India-Australia ODI at Chepauk Stadium in Chennai, where we got to see the teaser promo and stills from the film. Some BGM of the movie was also played.

Now, it's Adirindhi's turn. Adirindhi, for those who haven't heard, is the title for the film in Telugu. Since the reach of Vijay is much greater in Tamil Nadu than in AP, a promo event of this sort, that too during an India Australia T20 final should help in giving a boost to the film before its release.