Simon Fuller, one of the business legends in the international music scene is the man behind the formats like American Idol, So You Think You Can Dance etc. He is now launching his next massive undertaking - creating the first ever Global Pop Group under his new format called Now United. India is one of 11 countries that he will be scouting talent from and the winner for each of the countries will be part of the first ever Global Pop Music Group.
Now United will be combining an upbeat celebration of singing and dancing, with unprecedented real-time access to the group’s music and lives, that allows fans to engage with their every move.
Talking about Now United and his search for talent in India, Simon Fuller says. “I have always loved the rich and colourful nature and scale of Indian music and dance, so in putting together this innovative global pop group, it was so important to me to have this as a strong creative influence. I am looking for someone extraordinary, who of course can dance and sing, but who can beyond that, can in every way represent India on a worldwide stage”.
Talking about India, Fuller continues, "India, in particular, is so exciting for us because of the sheer diversity that exists around the country. The sounds, the instruments, the style and showcase of each region is so different from each other yet have such a strong connect to the country¹s overall culture. It’s essential that we have the sound of India showcased in what we hope will become the biggest pop group in the world.”
For more details, please contact www.nowunited.com