Promotional tactics for all films these days are one of the primary priorities. Everybody gets the first impression of the movie through the way it is promoted, and it is essential to take the right route, as they say, the first impression is the best impression.

Following the best methods of marketing a film, the producers do all that it takes to make their film land a step above the others. In this path, producers of Vijay's Mersal, Thenandal Studios Ltd took to acquiring an official Twitter emoji when the hashtag #Mersal is used. The same way, Lyca productions, who are bankrolling Superstar Rajinikanth's next film, 2.0 with the master director, Shankar is trying to take the same track, and our sources close to the team inform us that they have been trying to tap the Twitter market for promotions.

Apparently, it is not just the Twitter market, but the team is trying to make use of all the avenues available on social media to extend their reach. 2.0 is going to get larger than life, and we can't wait to learn more!