Bigg Boss is the hottest medium these days to promote a film, in both, Kollywood and Tollywood. We had recently seen actors Rana Daggubati, Taapsee, Allari Naresh promoting their respective films Nene Raju Nene Mantri, Anando Brahma, and  Meda Meedha Abbayi respectively through Bigg Boss Telugu.
 

The latest to join this list is the team of Jai Lava Kusa. This Jr.NTR starrer is gearing up for a grand release on the 21st of September and as part of the promotions, the main cast has entered the Bigg Boss house. Nivetha Thomas, who plays one of the heroines in the film tweeted, "A lot of fun tonight in the #BigBossTelugu house! Madness! #JaiLavaKusaOnSept21st #promotions Stay tuned...."

The film's lead hero Jr.NTR, heroines, Nivetha Thomas and Raashi Khanna, and director K.S.Ravindra will be featuring in tonight's Bigg Boss episode, along with other contestants, inside the house. Co-incidentally, Jr.NTR also happens to be the host of the show.