Last night, one critical proposal from the Vishal-lead TPFC, came out. They listed 5 points which could be followed and a lot has been discussed about it. We got in touch with Ruban Mathivanan, the MD of GK Cinemas to find out what he feels about the proposals and whether they are ready to take it upon them.
He said, "I don't think it is easily possible to implement. We are ready to sell the tickets at the Govt provided rates. With regards to parking, many theaters leave that lot for lease or take land for rent to provide for parking, so it is not possible to let it out for free. We already allow people to bring their drinking water, so that is not an issue. We almost sell all the F&B items on MRP only. About online booking, I had even tweeted about it. We are not forcing everybody to use the online booking facility. It is there so they can choose their comfortable seats. It is also a huge network. In Book My Show and Ticketnew, they have around 1500-2000 employees working on a lot of things which make sure that the things go on properly and the servers respond well. They have a charge for each ticket, so I don't think it is possible."
When asked about whether they will be going forward with the Government-proposed ticket rates, he said, "The GO hasn't come yet, It is expected to come today after the meeting with the CM. We are ready to accept the rates they have given. From the beginning, we have been asking for a small hike and not even something huge. We also wanted a regularized ticket rate all over TN for all AC theaters and Non AC theaters separately. Whether it is a town panchayat theater or a city one, we play the same movies; we pay the same electricity bills and wages, so we wanted a regularized rate."
The increase in ticket rates came as a shock to ardent film-goers in Tamil Nadu as the government had announced a new set of standards. The 10% entertainment tax was included in the base price, and there is also GST, which will be added to the ticket rates. The sudden increase has affected the viewers as well as the theater owners in various ways.
We contacted a few theater owners to find out what they feel about this. The reactions from theater owners themselves varied to a good extent. Single or double screen theater owners said that they are not planning to hike the ticket rates quoting low demand as the reason. On the other hand, multiplex owners have announced that they will be following the government order as they feel that there was one point where theaters in Chennai had priced their tickets at 200, and they still had the crowd coming. They also thought (and think) that the audience would get used to the high rates very soon and it wouldn't make a difference.
One thing is clear: the theater owners are all not in the same boat for now. Some feel that this decision will be beneficial to them, while the rest think that it would be a shortcoming. The audience is currently not happy with these choices, but we need to wait to know better.