Vivegam and Mersal editor Ruben has opened up about the adult comedy genre, and his interest to work in parallel cinema. During an interaction with a follower on Facebook, Ruben expressed about the same.
 

That particular follower had expressed his disappointment over Tamil cinema's plight and the reception, an 'A' certified film has been getting. His post read, "If you have 'A content' (kevalamana movie), you will easily get a producer..You will suffer a lot to get a producer when you have a good script.. Not sure whom to blame..#wakeuptamilcinema"

To this post, Ruben replied, "it’s not just about the producers brother! But it’s about the market(business)! Felt the same when I edited TIN (Trisha Illana Nayanthara), Later realised that it (adult humour) is a selling genre!

That’s y im still being chosen for the commercial products,though i love to work on parallel cinema! This too shall pass! Never giveup"

*posts not spell-checked