NANDHITHA RAMESH, CHOSEN TO PARTICIPATE IN INDIA RUNWAY WEEK

April 16, 2016: Nandhitha Ramesh, a Chennai based fashion designer was chosen to

showcase her work at the 6th edition of India Runway Week at New Delhi, a three day

event held between April 15th – 17th. She was handpicked amidst several competitors for

the category “Budding Designer”, and was the only one from Chennai, to debut her new

label ‘Merasal’.

This maiden collection of Merasal featured elements of intricate temple architecture,

lotus flowers, parrots, elephants and other motifs that are typically associated with

Goddess Andal, interspersed with the contemporary stylings conceptualized by

Nandhitha. The silk sarees in the collection were woven by local artisans from

Sirumugai, a small village in Coimbatore, located on the banks of the river Bhavani. The

dresses featured in the collection play with different drapes, cuts and pleats in a mix of

linen, silk and light cotton fabrics.

Powerful. Bold brush strokes, daring explosions of colour and a splash of motifs that

draw inspiration from mythologies, epics, scriptures, cinema and nature melt deliciously

to form couture ensembles that reflect elements of joy, color and movement.

Get in touch with Nandhitha Ramesh at mail.merasal@gmail.com

India Runway Week targeted individual and institutional buyers along with e-commerce

websites, to get business for participating designers. According to Avinash Pathania,

founder, Indian Federation for Fashion Development (IFFD), “IRW should be seen for

what it ought to be: an educational trade event where buyers and media get to see the

work of young designers. The whole idea is to get business and recognition for these

young designers. It’s not just another fashion week, it is a runway week, a platform for

fashion startups of India.”

After the launch of the brand, Merasal will be available in several retail outlets across

the country, as well as Turquoise Design Studio, located in Chennai.

About Nandhitha Ramesh:

Nandhitha Ramesh, is the founder of brand Turquoise Design Studio and designer label

‘Merasal’. After graduating from the London College of Fashion, she gave up the

corporate life in 2011 and started a small studio, Turquoise, aptly named after the

beautiful waters of Chennai’s beaches, located at a gemstone’s throw away from the

studio.

Perhaps Nandhitha’s collection of work best reflects her design philosophy – in that she

wants people to be intimidated by the women she dresses. Her designs are fierce.