Allu Arjun was recently featured in the highly successful Telugu family-based action drama Ala Vaikunthapurramloo. Also starring Pooja Hegde, Murli Sharma, Jayaram, Samuthirakani in important roles, the film was bankrolled by Geetha Arts, in association with Haarika and Hassine Creations.
The makers have recently released a deleted scene from the film which involved a conversation between Allu Arjun and Sushanth's respective characters. The scene showed a conversation between the two aside a swimming pool, as Allu Arjun shows a video of Sushanth's character in the famous 'Arjun Reddy' avatar, with Allu Arjun calling it 'Arjun Reddy Part 2'. Arjun Reddy is the 2017 Telugu drama that had Vijay Deverakonda playing the titular role.
With cinematography by P.S. Vinod, Ala Vaikunthapurramloo features a chartbusting soundtrack by Thaman that had notable hits such as Butta Bomma and Ramulo Ramulaa. The film was written and directed by Trivikram.