WILL AJITH'S NERKONDA PAARVAI SET A NEW TREND IN RELEASE DATES

Nerkonda Paarvai is all set to release on August 10 on the day of Saturday, a great departure from regular release days which is usually Fridays or Thursdays. The film has also not eyed for a holiday like Independance day (August 15) for a release. This might be a sign of the fact that releasing a film on weekend might be a new safe bet for Tamil cinema.

This also goes on to show that even widely anticipated releases are willing to take a gamble in terms of release and exhibition. Nerkonda Paarvai has music by Yuvan Shankar Raja and is touted to be a tense courtroom drama