The grand first look launch of 2.0 that was held in Mumbai a couple of days ago is said to be a rousing success.
Lyca Production house came up with this idea of live streaming the event via YouTube. The team now says that the YouTube video had garnered the interest of a massive 1.3 million live viewers. They also claim it to be a record for Indian event. Looks like it is the first of many records that 2.0 is going to break in the coming months.
If you had missed the event, you can still watch it here - http://behindwoods.com/tamil-movies/20-first-look-launch-event-full-video/20-first-look-launch-event-full-video-event.html