Recently, an exciting piece of news from Vijay’s camp is that Riaz K Ahmed will be the official Public Relations Officer (PRO) for the star from now on.
When behindwoods spoke to PRO Riaz, he expressed his happiness and stated that,
“Attaching with big names like this brings in a sense of responsibility and pride. We cannot indulge in any act, small or big, that will diminish the image of the celebrity. At the same time it is not right to use the personality's popularity or reach for personal benefits. We have to adapt ourselves to their working style, attitude, likes and dislikes.”
When inquired about promotional plans for big star films, he felt that underplaying is a good option as he feels it is always better when audiences come into the theatre with an open mind and heart, and that influencing them with big hype might backfire.
It must be noted that he is the PRO for Superstar Rajini, Dhanush and Anirudh as well. That is quite an interesting lineup of artists that he is working for. Wish you have a great time with this new inclusion to your list, sir!