Pepsi to set foot into fashion industry; launches product in India!

Pepsi is all set to enter fashion industry as they get into collabration with homegrown label HUEMN. They are launching at FDCI's upcoming Lotus India Fashion Week SS20.

The collection includes statement athleisure. It is created by designers Pranav Misra and Shyma Shetty. What is even interesting is, following PepsiCo's 'Winning with Purpose' vision, which works for a world where plastics never become waste, their denim is made from recycled plastic.

Speaking about the collection, PepsiCo official said, "PepsiCo is a brand which has always resonated with the voice of today's generation. Fashion has always been an important way of self-expression for Indian youth and our foray into the world of fashion is a step to celebrate this self-expression. This collection reflects the cool attitude and swag of the youth. We are very excited to launch the collection at the upcoming India Fashion Week and are confident that it will find its way into the hearts and closets of India's youth very soon."

HUEMN co-founder and designer Shetty said, "We are thrilled to be playing with the iconography of a legacy brand such as Pepsi. The collection is an amalgamation of the ethos of both brands and an effort to bring both our audiences together, with an inclusive and fresh product line driven by both- popular culture and cutting edge fashion."