KFC Removes Iconic Slogan From Ads; Reveal New Look of Tagline: Watch Video! 

The famous Kentucky Fried Chicken, popularly known as KFC, has dropped the use of its iconic slogan “it’s finger lickin’ good”. 

The KFC took to social media to announce that they would no longer be using their slogan, "It's Finger Lickin' Good," in their advertisements because of the coronavirus pandemic.

In a statement shared via a blog post, KFC said that the slogan is inappropriate for 2020 during the COVID-19 pandemic. They also confirmed that the suspension of the 64-year-old tagline is “for a little while”.

“We find ourselves in a unique situation — having an iconic slogan that doesn't quite fit in the current environment,” Catherine Tan-Gillespie, the company's global chief marketing officer, said.

Meanwhile, the company further revealed a new look of its tagline though a YouTube video. In the video, the tagline has been blurred out with the message “That thing we always say? Ignore it. For now.” 

“While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.” Tan-Gillespie added.

However, the company's global chief marketing officer assured that KFC will offer the same quality of food around the world.

Watch the video below and post here:

Friendship ended with Finger Lickin' Good, now <UNDECIDED NEW SLOGAN> is my best friend. https://t.co/KKm7CNF0Rf

— KFC UK & Ireland (@KFC_UKI) August 24, 2020