“Competition for WhatsApp”: Baba Ramdev's Patanjali Launches Messaging App

After reaching FMCG consumers, Yoga guru Ramdev's Patanjali has launched a new messaging application, ‘Kimbho’, pitching it as a challenge to WhatsApp.

After Patanjali launched swadeshi samriddhi sim cards, the app has been launched by Patanjali. Patanjali's spokesperson SK Tijarawala tweeted, "Now Bharat will speak. After launching sim cards, Ramdev has launched a new messaging application called Kimbho. Now WhatsApp will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store." Kimbho is a Sanskrit word, used to ask "How are you? What's new?" explained Mr Tijawarawala.