PROs in the film industry are the link between the celeb, media and the people. They are responsible for the right kind of rapport that the celeb shares with the other two people and also liaise between the production company and the media.
Although the celebs use the social media to interact with their fans, PRO’s role goes beyond all that. In that sense, the experienced PROs Diamond Babu and Riaz K Ahmed are doing a terrific job and they get the Behindwoods Gold Medal for Best PROs for Theri and Kabali respectively.