Sanjay Leela Bhansali, Bollywood director, strictly put forward the rule of mobile ban in his sets. The director who is currently shooting for 'Padmavati' instructed the crew members about the mobile ban concept during the project's inception. Stars like, Ranveer Singh, Shahid Kapoor and Deepika Padukone also obeyed Sanjay's rule, and they did not use their mobile phone during the shoot.

It was during the film's second schedule which took place in one of the studios in Mumbai the shooting spot photos went viral. Responding to this, the director told that it was a couple of new team members who had clicked the photos and posted it online who did not know about the cell ban concept in the sets. Sanjay also felt sad for such incidents, as he wanted none of the photos from the shoot to make rounds before the release of the film.

Shahid Kapoor who recently opened up about the cell ban concept in an interview told that he is happy working in sets without using his mobile phones and he would be continuing to work this way in future. Shahid also said the primary reason for cell ban is to ensure there is nothing leaked from the shooting spot and secondly the productivity of the team increases to greater heights.