Vijay's birthday was celebrated by his fans with a grand announcement of his Atlee directed Mersal. The First look posters and the Title announcement trended on Twitter and received a positive response even from Neutral fans.
With the movie planned for Diwali 2017, the producers should be satisfied with the response to their first marketing plans with the Title announcement and it is going to get better with the Audio Launch and Trailer expected soon.
The interesting news here is the Telugu title for Vijay and Atlee's Mersal is titled as Adirindhi. The team has got an equally powerful and catchy title for this big film and with Vijendra Prasad part of this strong technical team, Adirindhi is expected to open well in Andhra and Telangana regions.