Tamil Nadu Assembly elections were held on April 6. Long before the same, campaigns started flooding in, and quite unusually, this time, the election campaigning went digital too. The social media space saw quite a few interesting takes on the same.
It is to be noted that digital campaigning has been very active this year, even though it has been prevalent in the recent past. It can be said that DMK, one of the major political parties, had made good use of the same via all available popular platforms.
Take Youtube for instance. The "STALIN DHAN VARARU...." song still remains one of the most famous songs as of late, now even after the election. In this exclusive interaction with Behindwoods, composer Jerard Felix, the man behind this viral campaign song, shares about how this song came to be, and more!
Watch below: