Comedian Sathish, in his speech at the audio launch of Velaikkaran said that the film will be on the lines of Ghilli and Veeram, dedicating to a specific class of people.

He said, "When football and cricket were at its peak, unexpectedly came Ghilli, which was a dedication to all the Ghilli players. Likewise, Ajith sir showed that it is gethu, to feature in salt n pepper look, in Veeram. Same way, Velaikkaran will give a gethu feeling to all the hard working people around us. It is a proud moment to be with Sivakarthikeyan. I would like to bring a Bigg Boss reference now, and like Kattipidi Snehan, I want to hug Sivakarthikeyan."

As said, Sathish invited Sivakarthikeyan to the stage, and hugged him, expressing his gratitude.