The Thursday release trend continues in Kollywood. Last week, we had two Tamil film releases on a Thursday, and we have one new Thursday release this week.

Popular film exhibitor, Ruban Mathivanan of GK Cinemas, took to his Twitter space to share his thoughts about these Thursday releases, "Another Thursday release and another below average opening 😞 pls stop this trend!"

We also got in touch with him over the phone to know more about how this Thursday trend is working, and this is what he had to say, “There’s a big question mark about why they are releasing films on Thursday. Thursday releases are getting opening only for big star films and films with high expectations. The producers need to rework their strategy as it’s definitely affecting the opening.”