The makers of Jyothika's Magalir Mattum have come up with a very new promotional strategy targeting all the women audience.
 

One lucky woman from every show (includes all theatres screening Magalir Mattum),  would be selected randomly and be given a brand new saree. This promotional campaign is applicable only for the first three days of the film's release, from September 15th to September 17th.

This might definitely attract a section of woman audience to witness the movie. Interestingly, the film also talks about the lives of married women.