VIJAY'S MASTER KUTTI STORY SECRETS: "YOU CAN UNDERSTAND THE HIDDEN DETAILS ONLY AFTER.."

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Master's Kutti Story song has created a rage across the Internet and topped the trending charts. The leisurely-paced number, composed by Anirudh and sung by the film's lead actor Vijay himself, was also praised for it's unique lyrical video that combined caricature art with 2D animation.

The lyrical video was conceptualized by Logi, the assistant director of Master's director Lokesh Kanagaraj. Logi admitted that he did have some inhibitions while pitching the idea to the team "During a casual conversation, I told Lokesh anna that the lyrical video must be different from the usual ones, for which he asked for suggestions."

"He liked my idea and told me to pitch it to the producers. I expressed the idea to our co-producer Jagadish through a phone call, but he couldn't understand and told me to elaborate in person." The second pitch happened at composer Anirudh's studio, accompanied by an executive from Sony Music. Logi said that Anirudh was excited by the idea after the second pitch, as the composer felt that a lyrical video for the song must be encore-worthy.

The team zeroed in on Sivaprasad Velayudhan of Coimbatore-based Realworks Studios to execute the animation as Logi was impressed by the former's 3D animated short film Ranadheeran. The idea was to initially create a 2D Animation video, but the time constraints demanded them to make a 3D animation video that mimics 2D.

Logi also said that the lyrical video has a lot of hidden details "I wrote the basic script for the video and wrote the properties for the song. There are various easter eggs which can be understood only after watching the film."  Kutti Story is choreographed by Dinesh master.

VIJAY'S MASTER KUTTI STORY SECRETS: "YOU CAN UNDERSTAND THE HIDDEN DETAILS ONLY AFTER.." VIDEO

பிரேக்கிங் சினிமா செய்திகள், திரை விமர்சனம், பாடல் விமர்சனம், ஃபோட்டோ கேலரி, பாக்ஸ் ஆபிஸ் செய்திகள், ஸ்லைடு ஷோ, போன்ற பல்வேறு சுவாரஸியமான தகவல்களை தமிழில் படிக்க இங்கு கிளிக் செய்யவும்      

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