The famous Indian biscuit company Britannia will soon be completing 100 years in the food and beverages industry and as a commemoration of its centenary celebrations, Britannia is all set to roll out 10 television commercial videos as advertisements. Joining them in this momentous occasion will be Gavemic U Ary, who will be wielding the camera for all these 10 ads and will be seen working alongside ad director Vijay Prabhakar and producer Radhika Sawhney.

Though originally established in 1892 in a small house where biscuits were made, Britannia first went corporate in 1918 as The Britannia Biscuit Company Limited (BBCo) and as of date is known as Britannia Industries Limited, controlled by the Wadia Group.