Since the type YouTube got popular among Tamil film fans, Mani Ratnam's promotional campaign has always started with a 10 to 15 seconds glimpse.

But Chekka Chivantha Vaanam will not fall in this usual Mani film promotional template, the makers are planning to release the trailer first.

And the trailer release is actually not that far, it will be revealed this weekend is what our sources tell us. Will it be tomorrow or the day after? An official announcement is expected to be made very soon, maybe along with Vijay Sethupathi's poster that is likely to be out tonight.

The audio of CCV will apparently release in the first week of September and the film's theatrical release will on September 28th.