Baahubali 2: The Conclusion, hit the screens on April 28th, 2017. The film turned out to be one of the biggest successes in terms of box-office numbers. The film was widely spoken about, throughout the world and it collected 100 crores in no time. The film starred Prabhas, Anushka Shetty and Rana Dagubatti in lead roles.

Now, the film is going to be introduced as a case study in one of the electives in the Indian Institute of Management, Ahmedabad. The Contemporary Film Industry elective will be offering this case study on how a sequel can de-risk the movie as a marketing concept. This is the first time a film is being taken as a case study at IIM.