More than content oriented films, Tamil cinema has seen films which talk high about the film's lead hero and use heroic build up shots.

Behindwoods recently caught up with Archana Kalpathi, of AGS Cinemas, who commented upon this. She said, "As far as Kollywood is concerned, content oriented movies without any commercial elements is tough to make. At least, in a producer's point of view. The main reason is that even small upcoming actors expect 'heroism'. That is why less number of content oriented films are releasing. "