AR Rahman was announced as the ambassador for the British Academy of Film and Television Arts' (BAFTA) ''Breakthrough Initiative' on Monday'. Supported by Netflix aims to identify, celebrate, and support up to five talents working in film, games, or television in India.
The Academy Award-winning music composer said that he is thrilled to work with BAFTA to discover talent that the country has to offer. "This is a unique opportunity for promising artists to be supported by a world-renowned organisation, to not only make connections with other talented creatives across the world but to be mentored by BAFTA-winners and nominees. I am looking forward to seeing the brilliant talent chosen from India to be showcased on a global stage," a statement from his side read.
The flagship new talent initiative is part of BAFTA's year-round work to support new talent, operating alongside their awards ceremonies worldwide. By the by, applications are currently open.
A press statement said that BAFTA Breakthrough India will help facilitate the development of relationships between British talent and India's homegrown creatives. "He (AR Rahman) is well positioned to support the initiative, with his broad spectrum of work drawing recognition across Hindi, Tamil, and Telugu films, which will help BAFTA to appeal to a wide section of the industry," Amanda Berry, Chief Executive of BAFTA, said in a press statement.