Kalyanam, an upcoming Malayalam movie has created a buzz in a unique way - the film's audio launch which just happened did so in a most unconventional setting - underwater, at the Bond Safari, Kovalam.

According to reports, the director said, "We have been hearing about ocean conservation for a long time and I always wanted to do something about it. That's when Bond Safari Kovalam team approached us for the same.  We plan to hold the function on the beach and then dive to clean up the ocean floors," while talking about the audio launch plan.