The star decided to get rid of his extremely popular ‘Ultimate Star’ tag before the release of Asal in 2010, as he felt that the rules of the game were changing and that such monikers were needless for an actor like him. But, the tag refuses to fade away. In addition to the omnipresent ‘Thala’ tag, ‘Ultimate Star’ continues to dominate posters and banners, prior to any new Ajith release.