BAIRAVAA DISTRIBUTOR WARNS THEATRE OWNERS

The Kerala Distributor of Vijay's Bairavaa, Ifar International had appointed Sayujyam Cine Release to distribute the film for them in theatres. But due to the ongoing cinema strike they have been forced to release the film in multiplexes and the theatres owned by Government and Non-federation members only. This forced Sayujyam Cine Release to warn the protesting theatre owners of legal action if they don't honour the agreement they have with the distributor.

The distributor warned the theatre owners on behalf of Ifar International saying "This is to inform that Ifar International, Kollam has acquired the Kerala Theatrical Release Rights of Tamil film Bairavaa and we Sayujyam Cine Release, Kottoyam have been appointed as their distributor. Those who have entered into agreement with Sayujyam Cine Release, Kottayam for screening of Tamil film Bairavaa, since your association namely Kerala Film Exhibitors Federation have decided to close down the theatres on and from 12th January 2017 by forming a cartel by using your dominant position in the Exhibitors sector, which is violative of competition Act 2002. If you adhere with the decision of the Federation, you are liable to pay all the losses sustained by us and we are forced to recover the same through legal remedies. If you do not screen the picture as per the agreement it is a clear violation under the competition commission of India Competition act 2002."